Mohive Q1/2009 Newsletter

Where L & D can add real business value

Gordon Bull, Industry Expert

Many large organisations still struggle with successfully training their customer-facing teams on new products or service launches and updates to these as they are continually changing. Sometimes daily changes are happening, which means that traditional training methods will not enable the organisation or its supply chain partners to keep pace. This article draws on Gordon Bull´s extensive experience with training in large organisations and offers some key insights that should not be missed.

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Tips n’ tricks section

By Lars Helle, Creative Director, Mohive

Following the advent of YouTube, video is definitely back at centre stage and should be part of your rapid e-learning toolkit. Mohive’s Lars Helle explains how to add video in a clever way that will lift your learning results.

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Four reasons for rapid e-learning

Stephen Walsh, Partner, Kineo

Every manager in every business is feeling the impact of the credit crunch on their budget right now. Those responsible for L&D are probably feeling it more than most. And it’s not the training requirement that’s getting cut, of course – it’s the cost of delivering it. So how do you deliver more for less in 2009?

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New Executive Briefing:

Boosting the bottom line by improving Promotional Campaign Effectiveness

Better internal communications and more product knowledge on the shop floor are the top two priorities for retailers battling against the negative effects of the beleaguered economy. Get the cheat sheet on what is causing these problems and how to improve on what you are already doing in this specially prepared executive briefing.

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Case Study:

High-street fashion profits from latest learning tactics

Lene V is a long-established retail chain specialising in women’s fashion. Operating a network of owned or franchised stores, the company has been spearheading new initiatives in web-based training for nearly two years and realising impressive results such as an uplift of 20% in sales.

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The ‘moment of truth’

By Lars Unneberg, CEO, Mohive

The ‘moment of truth’ in retail, like any customer-facing business, is when a customer interacts with a salesperson. The ability to present new product benefits, to understand the customer’s needs, to up-sell – in essence, the ability to get maximum bottom-line impact from every customer interaction – will be essential to success, if not survival, in 2009.

We recently carried out a study in which we asked more than 100 retail marketing experts to highlight the weak spots they felt it most important to address given the difficult economic conditions ahead. This article shares some reflections on the results and how they affect the outlook for 2009.
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Meet a Mohive customer:

Ahus' Boas Krøgh Neilsen

Company background:

Over 4600 employees work at Akershus University Hospital, located just outside the Norwegian capital of Oslo. On 1st October we moved into a new building. The new University Hospital is not a traditional, institutional building; it is a friendly, informal place with open surroundings oriented towards the patients and their relatives. Not surprisingly, it is also filled with new technology, making it one of the most modern hospitals in Europe.

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Putting Rapid E-learning to work in large organisations
By Lars Unneberg & Lars Egidius Helle

Rapid Advances is written from an entrepreneurial perspective and aims to help larger organisations get a better return on their training investment by explaining, in straightforward language, what is involved in implementing an effective rapid e-learning strategy.

If you are a learning or HR professional, or someone with a stake in learning strategy, knowledge management or human capital, then this book can help you make a greater impact on the business outcomes that are important in your organisation.

Download free sample of book content here