Jaguar Land Rover’s training operation drives

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Jaguar Land Rover’s training and development operation caters to a sales force of over 60,000 dealers working out of 2,500 dealerships in more than 150 countries worldwide. Disconnected by geography, language and culture one thing unites the operation’s global sales team: Everyone at JLR understands the power of speed.

 

Responding fast and remaining firmly on course: these are the guiding principles that drive learning and development at Jaguar Land Rover today.

 

If one of JLR’s competitors launches a new model then JLR’s sales and support operations need to be confident that all staff across the dealer network can be equipped with the specific knowledge they need to sell effectively against new competition now, not five months from now.

“Every technician across the network must have access to the critical information required to fix it fast.”

If an unexpected service issue occurs on any one of JLR’s vehicles, then every technician across the network must have access to the critical information required to fix it fast, whether they’re working out of the busiest urban dealership or any number of smaller rural locations.

  

Download the full Jaguar Land Rover case study


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