[01/2009] How well have the January sales stood up to expectations and what are the new steps and tactics that Britain's retail marketing and promotions experts are now contemplating as they prepare for the downturn?
This month, as marketing and promotional experts at Britain’s leading High Street names fine-tune their approaches and recalibrate for what looks like becoming one of the toughest trading periods in recent years, we’re asking more than 100 experts from Britain’s best retailers to help us create 2009’s first comprehensive picture of what's hot and what's not in retail marketing as campaigns and promotions beef up for tough times ahead.
Get an exclusive first look at the executive summary your input helps generate
If you'd like to see how your experiences compare with those of 100 of your peers in other marketing and promotional roles in UK retail, contact us before January 30 and we’ll send you everything you need to take part. As one of the retailing experts participating in the project, we’ll make sure that you get an exclusive first look at the executive summary your input helps generate.